Salesforce Consumer Goods Cloud

Built for the way consumer goods businesses actually operate. Connects every team, every channel and every decision on the #1 AI CRM purpose-built for consumer goods.

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One Platform for the Entire Commercial Operation

Most CRMs were built for software companies and retrofitted for consumer goods. Salesforce Consumer Goods Cloud is designed for the way CPG (Consumer Packaged Goods) and FMCG (Fast-Moving Consumer Goods) businesses actually operate. Whether your priority is driving perfect store execution in the field, maximising ROI on trade spend or giving key account managers a unified view of every account, Caelius configures and implements the right combination for your business.

Drive perfect store visits with retail execution

Empower your field reps with a single, offline-capable mobile app for iOS and Android. Use AI-driven visit prioritization to surface high-impact accounts, optimize routes to reduce "windshield time" and leverage real-time audit tools for planogram compliance and inventory counts.

Maximize trade spend ROI with TPM

Take control of your trade budgets with live checkbook visibility and AI-powered uplift predictions. Salesforce Trade Promotion Management (TPM) allows you to model promotion scenarios before committing spend, identifying the optimal cost-to-volume ratio.

Plan smarter with customer planning and forecasting

Equip your Key Account Managers (KAMs) with a unified workspace that replaces fragmented spreadsheets and email threads. Build collaborative account plans, track promotional calendars and maintain a single Customer Business Plan tied directly to CRM data. This connected view provides a single source of truth for what was planned versus what was sold, allowing your team to pivot quickly to hit their numbers.

Unify your B2B and B2C data in real time

Eliminate data silos by integrating natively with Salesforce Data Cloud. Consolidate sell-through numbers, trade spend and field audit data into a single, real-time view of every retailer and consumer touchpoint.

Deploy AI agents across every consumer goods team

Deploy autonomous AI agents across your commercial teams with Agentforce, built on the secure Einstein Trust Layer. From service agents surfacing proactive account alerts to sales agents guiding reps through "next-best-action" recommendations, AI is woven directly into the workflow.